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Hi! I'm Marissa.

I'm a writer, creative leader and strategic communications professional with more than 10 years' experience creating memorable content and experiences for brands, causes and government agencies.

Find me on Twitter or Instagram — or riding one of my bikes, teaching indoor cycling classes, or mixing up a mean Moscow Mule. If it's July, I might be at RAGBRAI.

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I SOLVE PROBLEMS.

From nationwide marketing campaigns to sell solar panels, to making experiential content accessible on mobile devices, or running digital initiatives that save taxpayers money, I find creative ways to deliver results. When my team hits a wall, I navigate bureaucracy like a boss to get things done. 

i love a good story.

I'm a writer and editor at heart. I'm passionate about telling clear, compelling, data-driven stories that make authentic connections with human beings. My work gets regular people excited about products, issues, brands and organizations that affect and intersect with their lives.

I WALK THE TALK.

I have a decade of experience writing, editing, and charting smart communications strategies for brands and companies who want to tell a better story through digital media. I’m comfortable coaching content teams, but also love rolling up my sleeves and doing the work myself. And I have experience communicating technical topics to regular people, so I understand how to strike the right voice and balance between wonky and relatable.

Contact Me

Need help with content, social media or organizational strategy? What about copywriting, editing, ghostwriting, developing a vision or strategic plan for your next venture, or positioning your brand to do something amazing? I could definitely help you with that. 

Use my contact form, or email me directly at marissa.newhall@gmail.com

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Career Highlights

April 2018 Packed the cat and moved to California to develop an external job posting content strategy for Google. Currently eating my way through San Francisco.

January 2017 Left government and started my own strategic consulting company, providing strategy and support to people and organizations who want to strengthen their digital brand or create a new one from scratch. Want to work with me? Get in touch.

August 2013 Joined the digital communications team at the U.S. Department of Energy, where I managed daily workflows and operations for Energy.gov, the agency's primary public-facing website; coached a cross-functional team of digital communications pros; and advised the U.S. Secretary of Energy on strategic digital content and branding initiatives. In 2016, I helped launch a podcast.

May 2013 Received my Master’s of Public Policy from Georgetown University. Master’s thesis used publicly available data to define the relationship between federal transportation infrastructure spending and bicycle commuting rates in major American cities. (Spoiler alert: More $ = more bike commuters.)

2010-2013 Created and implemented both targeted and kitchen-sink digital marketing strategies for two nonprofits — SmartPower and Clean Energy States Alliance — and led national marketing campaigns to encourage consumers to buy clean energy and develop more energy efficient behavior at home.

2007-2010 Began my career as a print and online reporter at the Washington Post. Launched the Reliable Source blog and wrote on-deadline stories for the Style, local and national news sections. Covered a White House state dinner; once talked to David Attenborough on the phone. 

2005-2007 Freelanced for local media outlets in Washington, DC, while interning at USA Today, the Society of Professional Journalists, and on Capitol Hill. Managed a staff of 30 as editor in chief of the American University student newspaper. Got bachelor's degree from American University at some point in the process.

2001 Made $7 an hour mopping floors and working the cash register at the neighborhood toy store. The receipts came out of a dot matrix printer. It took forever.