Hi! I'm Marissa.
I'm a digital leader and entrepreneur with 10 years' experience creating memorable content and experiences for brands, causes, and government agencies.
I cut the clutter.
When it comes to digital marketing, I don't think you need to spend a lot of time and money to put your best foot forward. Common sense, data, narratives, and authenticity rule.
I SOLVE PROBLEMS.
From nationwide consumer marketing campaigns, to experiential content on mobile-first platforms, to Cabinet-level digital initiatives, I deliver results. I know how to engage my team and navigate bureaucracy like a boss to get things done.
i love a good story.
I'm passionate about telling clear, compelling, data-driven stories — and creating dynamite platforms and content that get regular people excited about products, issues, and organizations that affect and intersect with their lives.
Need help with content, social media, or organizational strategy? What about copywriting, editing, ghostwriting, developing a vision or strategic plan or your next venture, or positioning your brand to do something amazing? I can definitely help you with that.
January 2017 Left government and started my own strategic consulting company, Marissa Newhall LLC, providing guidance and support to individuals and organizations who want to strengthen their digital brand or create a new one from scratch. Want to work with me? Get in touch.
August 2013 Joined the digital team at the U.S. Department of Energy, where I managed daily operations for Energy.gov, the agency's primary public-facing website; oversaw a cross-functional digital marketing team; and advised the U.S. Secretary of Energy on strategic digital content and branding initiatives. In 2016, I helped launch a podcast.
May 2013 Received Master’s of Public Policy from Georgetown University. Master’s thesis used publicly available data to define the relationship between federal transportation infrastructure spending and bicycle commuting rates in major American cities. (Spoiler alert: More $ = more bike commuters.)
2010-2013 Developed and implemented both targeted and kitchen-sink digital marketing strategies for two nonprofits — SmartPower and Clean Energy States Alliance — and led national marketing campaigns to encourage consumers to buy clean energy and develop more energy efficient behavior at home.
2007-2010 Began career as a reporter at the Washington Post. Launched the Reliable Source blog and wrote on-deadline stories for the Style, Local, and national news sections. Once talked to David Attenborough on the phone.
2005-2007 Freelanced for local media outlets in Washington, DC, while interning at USA Today, the Society of Professional Journalists, and on Capitol Hill. Managed a staff of 30 as editor in chief of the American University student newspaper.
2001 Made $7 an hour mopping floors and working the cash register at the neighborhood toy store. The receipts came out of a dot matrix printer. It took forever.